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Marketing Specialist
Launch That
Orlando, FL, United States
Job Details - this job has expired, please see similar jobs below
Company Overview
Lunar is a technology company focused on business-process optimization. We create and support solutions. Our team provides software products proven to drive efficiency. We also offer seamless platform integrations and comprehensive consulting services. In short, our services put you in better control of your business success.
Job Summary
The Marketing Specialist is responsible for building and maintaining a community for the Lunar audience through the internal website, LinkedIn, Facebook, Twitter and other appropriate content platforms. This person will also be responsible for SEO and PPC. We’re looking for the person who can:
• Strategize, monitor, and optimize content, marketing, and social media campaigns, tweaking them daily for maximum engagement and leads
• Explore channels to reach and engage our target audience
• Develop and execute strategies utilizing paid marketing and search engine optimization
• Provide technical and marketing copywriting related to our suite of products and services
Responsibilities and Duties
• Plan and execute social media/content campaigns that increase awareness about Lunar and create lead generation.
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Design, build, and maintain digital marketing presence through SEO and PPC strategies
• Create innovative and attractive content.
• Provide content suggestions based on target customers, competitor analysis, and recent new developments.
• Write and edit evergreen content pages and blog posts.
• Identify trends and insights to best generate and convert leads.
• Use social listening platforms to provide new insight for social media posting and content ideas.
• Brainstorm new and creative B2B growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with sales, product, and consulting resources to optimize marketing strategies
• Write, design and report on email marketing initiatives (newsletter, engagement programs, etc.).
• Evaluate emerging technologies for possible implementation.
• Keep up to date with the latest changes in SEO, Social Media, PPC, and Digital Marketing best practices.
• Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities.
• Collaborate and share knowledge across verticals to increase productivity of all projects
• Ability to communicate and work in an instant-message environment.
• Ability to self-manage, drive initiatives and execute tasks to completion.
• Talent for prioritizing.
• Willingness to embrace change.
Qualifications and Skills
• At least 1 year of experience managing the content and social media profiles of a company/brand.
• Passion for a technical industry and comfortable working with developers and technical skill sets.
• Demonstrated experience identifying target audiences for social media campaigns and devising digital campaigns that engage, inform and motivate.
• An ability to articulate clear, poignant messages.
• Experience with social media management reporting and design tools and software (such as Hootsuite, Buffer, Canva, Adobe Spark, Twitter Analytics, Google Analytics, Facebook Insights, Mention, Social Studio or Radian 6).
• Fundamental Adobe Photoshop skills.
• Excellent grammatical knowledge.
• Two years of experience in social media marketing and web marketing.
• Proficient in paid and organic social media marketing and analytics on Facebook, Twitter, and LinkedIn.
• Background in lead generation and inbound marketing.
• Knowledge of Google Analytics, Google AdWords, Google Tag Manager.
• Active presence on social media with a command of each network and their best practices.
• Knowledge of basic HTML
PREFERRED
• BS/BA degree
• Experience with advertising on social media platforms
• Experience with email marketing tools
• Experience with Adobe Creative Suite
• Knowledge of Salesforce
Benefits and Perks
What makes working at Lunar so great? More than the satisfaction of working with the best and brightest, you’ll appreciate the lifestyle benefits of being part of the Lunar team. Our benefit package is enhanced by Lunar’s position as part of the Launch That network of companies.
Thrive in Our Unique Environment
From foosball to Xbox to shuffleboard to our own custom arcade, we make sure to enjoy our breaks to recharge. A free employee snack bar, a soda fountain and an espresso machine keep us fueled for the day.
Recharge with Generous Time Off
You’ll get all the R&R you need with paid vacation days and holidays. Plus, the entire team enjoys a full paid week off between Christmas and New Year’s.
Have Fun at Employee Events
We organize regular employee events, such as happy hours and leadership retreats, to keep the camaraderie flowing.
Give Back
We hold events to raise money for various charities, such as Orlando United, to give back to the local community.
Protect Yourself with Medical Benefits
We want you and your family to be comfortable with health care that offers the coverage you need. You can choose the plan that’s right for you.
Invest in You with a 401(k)
Your savings will grow with a matching 401(k) plan after your first year. We expect you to be with us for a while and look forward building a nest egg for the future you.