This job has expired, please see additional jobs below
Marketplace Manager, Paid Social
Horizon Media
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
As a Marketplace Manager you will be responsible for creating, monitoring, optimizing, and reporting on our paid social media campaigns. Working with client strategists, you will provide campaign management on our active buys. The Marketplace Manager must have worked with multiple API platforms, have an affinity for data, and the ability to think on his or her feet.
Responsibilities:
• Manage buys from set-up to keyword selection to targeting buckets to optimization to reporting. Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives.
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.
• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
• Provide active voice in communication optimization strategies, proactively communicating challenges and opportunities
• Work with PMD partners to improve dashboard and product to better serve our clients’ goals
• Assisting strategist with campaign management for all buys
• Work in tandem with client teams to draw greater learnings from social campaign actions
• Use data during and post-campaign to optimize and draw greater conclusions about clients’ business
• Understand the pros and cons of multiple API platforms, and maintain a line of contact with PMDs looking to enter the self-serve market
• Help strategists communicate campaign success metrics to clients
• Participate in overall client social strategy development in order to deeply understand the role marketplace media plays in larger media objectives
• Potential to ultimately manage direct client strategy responsibilities based upon bandwidth and demonstrated aptitude
Requirements:
• Hands-on experience in online advertising environments having managed at least ten paid social buys (Facebook, LinkedIn, Twitter)
• Strong analytical skills and comfortable with data
• Attention to detail, and time management skills to actively monitor campaigns
• Extensive Excel experience
• Strong client-facing voice
• Ability to quickly learn new services and dashboards
• Comfortable distilling data into client learnings