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Copywriter
Meredith
Des Moines, IA, United States
Job Details - this job has expired, please see similar jobs below
Job Title
Copywriter
The Copywriter writes promotional copy for all magazines, books, online, and integrated marketing projects assigned to the Des Moines Consumer Marketing office. This position inputs, edits and proofreads all copy (including freelance) according to Consumer Marketing guidelines.
Essential Job Functions
60% - Writes promotional copy and inputs copy alterations for all circulation programs, including new prospect, Internet, renewals, billing, gift and insert programs, space ads and special projects.
15% - Proofreads consumer marketing copy at all stages (layout, final art, blueline and chromalin). Works with legal department for copy approval to ensure copy meets legal, departmental and Meredith standards.
10% - Works closely with graphic designers on projects to ensure copy is clearly understood and appropriate graphic execution is achieved.
10% - Continually institutes and learns effective new ideas by studying competitor’s materials. Attends focus groups and presentations.
5% - Acts as liaison between freelance writers and designers and assists them in producing final art that meets company and departmental standards.