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Associate, Paid Search
Vimeo
New York, NY, United States
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Associate, Paid Search & Google Display
As Vimeo’s Paid Search and Google Display Associate, you will be responsible for monitoring, reporting on and helping grow and optimize marketing campaigns. We are looking for a quantitative mind with a passion for digital marketing. Your responsibilities will include tracking account performance, media planning, presenting data, and building and optimizing campaigns. This position directly ties to Vimeo’s overall growth and revenue goals. The ideal candidate has a proven track record of managing search, display, and video ad campaigns across platforms and delivering on KPIs.
What you’ll do:
• Generate daily, weekly and monthly reporting for all major metrics
• Perform daily account management of PPC accounts
• Monitor, maintain and optimize keywords, ads, budget caps, and KPIs, like impression share and quality score
• Work with cross-functional teams to implement and test creative and ad copy
• Aid in the creation of new paid search, display, and video initiatives, from keyword research, to ad trafficking and building campaigns
• Ensure account, campaign, and ad group structure adhere to best practices
• Design, implement, and track tests to validate bidding strategies, budget rules, landing pages and copy
• Identify areas of improvement for process and/or technological efficiencies by staying atop the latest trends, ad formats, bidding methodologies and processes related to ad ops technologies
Skills and knowledge you should possess:
• 2-3 years’ experience in paid search, Google display and video marketing
• Bachelor's degree
• Background in SaaS, subscription, digital service, e-commerce, search platform, search engine, or agency is ideal
• Highly proficient in AdWords, AdWords Editor, Bing, and DoubleClick Search
• Comfortable working with analytics platforms, like Google Analytics, Looker, and Tableau
• Understanding of pixels, ad tracking, and platforms like Google Tag Manager
• Highly analytical with deep knowledge of Excel
• Passion for search and digital marketing
• Ability to work with a high level of efficiency and accuracy under tight deadlines
• Strong attention to detail and fidelity to industry best practices
• Basic understanding of HTML, XML, and JavaScript a plus
About us:
Vimeo empowers video creators to tell exceptional stories, and connect with their audiences and communities. Home to more than 70 million members in over 150 countries, Vimeo is the world’s largest ad-free open video platform, providing powerful tools to host, share and sell videos in the highest quality possible. Vimeo is based in New York City, with additional offices in Europe and India. Vimeo is an operating business of IAC (NASDAQ: IAC). Learn more at www.vimeo.com.