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Marketing Optimization Specialist
Meredith
Des Moines, IA, United States
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Job Title
Marketing Optimization Specialist
I. Job Summary
| Major goals and objectives.
The Marketing Optimization specialist wil be primarily reposnible for assisting acquisition and engagement marketing teams to implement optimization projects and processes and project manage our optimization testing initiatives. Will work with the Optimization Manager and stakeholders in processes to includesegment management and testing. Will work with marketing, technology, analytics and production and outside vendors on a daily basis in order to help achieve conversion goals.
II. Essential Job Functions
Weight%
Accountabilities, Actions and Expected Measurable Results
35%
Assist in the management and execution of online marketing programs supporting consumer revenue goals.
20%
Assist in the coordination and planning of day-to-day business activities relating to marketing programs including creative assets, reporting and operations.
20%
Collaboratively work cross-departmentally with creative, copywriters, edit, legal, finance, shared services, optimization, business leads, and technical teams to coordinate test and implement programs.
25%
Track and report promotional results for programs.
Maintain and develop reports that communicate program and campaign results.
These reports may be weekly, monthly, quarterly, annually or as needed.
100%
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
College degree, or equivalent training or experience
Experience:
Min of 3 years Marketing or Finance experience in product marketing.
Digital marketing experience a plus and experience in performance testing and evaluation beneficial
Specific Knowledge, Skills and Abilities:
• Implement, follow and document processes
• Professional verbal and written communication, including email correspondence.
• Ability to work productively in a team environment as well as one-on-one
• Strong understanding of functionality and application of online social networks
• Strong problem solving skills
% Travel Required (Approximate):