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Assoc. Product Manager, Membership
Gannett
Mc Lean, VA, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
Associate Product Manager, Membership
What We Do:
Gannett is a next-generation media company that empowers communities to connect, act, and thrive. We own and operate the USA TODAY NETWORK, which is comprised of the flagship brand and 109 local newspapers, such as the Arizona Republic and Indianapolis Star. On a monthly basis, the desktop/mobile websites and native apps for those media properties attract more than 100 million unique visitors, generate nearly two billion page views, and 100 million video views.
What You’ll Do:
The Associate Product Manager, Membership will develop features, products and experiences that make membership a compelling value proposition. You will collaborate closely with our partners in Marketing and other divisions to optimize existing products and features and build and execute upon an ambitious roadmap. You will be expected to grow the value and utility of your products in a dynamic, fast-moving marketplace, with success measured by product-specific KPIs. To succeed in this role, you must possess a unique blend of business and technical savvy, and the personal drive and charisma to make your vision a reality.
The membership experience is an important area of growth for Gannett. In this role, you will be expected to:
• Develop and implement features, products and consumer experiences that improve the member experience.
• Build products and features that cultivate habits that promote retention and loyalty.
• Develop and enhance methods to capture and utilize customer and audience needs, wants, and desires to inform the product development process.
• Own the product development and performance of at least 1 membership product.
• Collaborate with cross-functional teams to refine requirements, resolve conflicts, and remove impediments for development teams.
• Manage day-to-day interactions with the development team to define user stories and acceptance criteria, groom backlogs, prioritize features, conduct user acceptance testing, and evaluate product performance.
• Assist in managing relationships with business owners and other internal stakeholders.
• Assist in managing engagements with third-party partners and consultancies in support of selected projects; represent Product in discussions with vendors and other stakeholders.
• Monitor and analyze product performance metrics in partnership with internal stakeholders and use this data to improve existing products and identify new product opportunities.
Qualifications:
• 0-2 years experience developing and managing consumer products.
• Bachelor's degree; advanced degree a plus
• Ability to think critically and constructively about complex business problems, clearly communicate analyses, and present solutions that address business needs.
• Experience in identifying, analyzing and using data to independently test theories, confirm assumptions, and measure success with attention to detail.
• Curious and open minded, with a knack for synthesizing and prioritizing stakeholder requests.
• Knowledgeable about human-centered product discovery with a passion for user-centered design
• Detail-oriented with excellent organization, analytical, and problem-solving skills.
• Decisive with a bias towards action.
• A highly motivated self-starter who can work effectively across cross-functional teams and also make things happen on your own.
• A strong communicator with great written and verbal skills.
• A team player and fun to work with. Loves to share inspiration and new ideas with your direct and indirect teams.