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Associate Director, Marketplace Strategy
Condé Nast
New York, NY, United States
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Associate Director, Marketplace Strategy, The Lifestyle Collection
Job Description
Condé Nast is forging the way in digital, print, social media, video, and branded content with Architectural Digest, Bon Appétit, Condé Nast Traveler, Epicurious, and SELF at the helm as The Lifestyle Collection (TLC). We are connected by passions covering food, design, home, travel, and wellness.
The Lifestyle Collection and Food Industry Marketplace Strategy team is responsible for creating and customizing compelling sales and branding materials across the Condé Nast Lifestyle collection. You will collaborate with the sales, digital operations, marketing, creative, experiential, and PR teams to develop positioning materials and insights across all verticals.
The ideal candidate will be a versatile storyteller with the ability to think both analytically and creatively in a fast-paced environment.
RESPONSIBILITIES:
• Create smart and strategic collateral in collaboration with the sales, research, brand marketing, and design teams
• Work with the research team to initiate insights, package, and present emerging trends and high-value strategic thinking across the collection and for each brand
• Responsible for data storytelling of syndicated and custom research across platforms, including, but not limited to: comScore, Omniture, Adobe, Simple Reach, Media Radar, MRI, AAM, Starch/AdMeasure
• Provide customized brand positioning materials, specific to client needs/requests
• Assist in engaging our online communities of consumers, including producing monthly newsletters, facilitating email blasts and sampling, and aiding in survey development and the packaging of findings
• Consultative marketing, providing clients with recommendations and advice related to their business and categories
REQUIREMENTS:
• Exceptional writing skills — excelling at crisp headlines, rich brand messaging, and communicating deep, insightful new research
• A deep love of data and the stories it can unlock
• Highly proactive, with a constant desire to discover and initiate new projects
• Confident and articulate, with the ability to interact and present to staff
• Strong analytic and strategic sense, coupled with a creative eye and aesthetic
• 5-7 years of professional marketing experience, preferably in media or advertising