This job has expired, please see additional jobs below
Digital Planner
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.
Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.
Job Description
Blue 449 is looking for a Digital Media Planner to join our team. This position will work on multiple accounts and report into a Supervisor while helping to manage an Assistant Media Planner[s]. We are looking for a hard-working and talented individual who is passionate about building and growing his or her career in the digital marketing field.
Responsibilities:
Media Competencies
• Develop and execute various planning scenarios based on media objectives and strategies
• Work with other members of the media team in daily media responsibilities including maintaining and implementing ad tagging on network of sites
• Manage the scheduling, posting, and tracking of advertising and compile weekly performance reports, as necessary
• Oversee RFP process, from initial publisher distribution, to gathering and preparing of insertion orders, and maintaining records of all campaign activities for auditing purposes
• Utilize appropriate planning tools to achieve optimum performance for online media campaigns; maintain knowledge of new and emerging technologies to continually enhance campaign execution
• Develop client-facing POVs on industry trends and patterns
Relationship Development
• Maintain and grow relationships with interactive media advertising representatives
Financial Competencies
• Manage media budgets for assigned clients
Leadership & Management Competencies
• Maintain high level of work quality
• Manage and mentor assigned Assistant Media Planners
• Participate in ongoing agency-wide knowledge sharing
Qualifications
Requirements:
• A minimum of 2 years of online media planning and negotiating experience in an interactive agency
• Bachelor’s Degree in advertising, marketing or related program
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Required software proficiencies: Microsoft Suite, AdServer, Nielsen, @Plan, AdRelevance, Google Analytics, other software as needed
Desired Characteristics:
• Excellent presentation, negotiation, verbal and written communication, and interpersonal skills
• Effective time management and organizational skills, as well as strong attention to detail
• Experience analyzing complex data, market research, and formulating actionable plans
Additional Information
All your information will be kept confidential according to EEO guidelines. Zenith is an Equal Opportunity Employer.