This job has expired, please see additional jobs below
Content Marketing Manager
Vimeo
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Vimeo is hiring a Content Marketing Editor to join its growing Product Marketing team in our dynamic Chelsea office. This role will report to the Director of Content Marketing and aid the content and social team in creating original, compelling, research and reporting-driven stories and videos to drive leads and amplify the Vimeo Brand. This is a great opportunity to grow your content marketing skills across a variety of channels (video, live, interactive, longform, ebooks) and work with a large diverse and passionate user base.
We’re in search of a strong writer with a confident voice, who understands how to create content for different personas at different stages of the funnel. Ideally you have research and copywriting experience, an understanding of how content drives leads and sales in a B2B organization, and some knowledge of Marketo or Salesforce.
Primary Responsibilities:
• Research and conduct user interviews to create substantive blog posts and longform research pieces/interviews.
• Be accountable for driving traffic, engagement, and leads that deliver sales and customer retention.
• Ability to write copy that is consistent with our brand voice, style, and tone.
• Contribute fresh and creative content ideas and concepts based on an understanding of the marketplace, competitors, and customer/audience feedback. Think interactive tools and broadcasts vs. listicles and dry blog posts.
• Coordinate across marketing organization on webinar, video, and email products.
Requirements:
• Ability to write compelling, creative, clean copy on any topic.
• An understanding of how Content Marketing and SEO works.
• Experience creating content for the web and growing a social audience.
• Ability to analyze and report on content and social performance using Google Analytics and other tools.
• Project management skills and the ability to manage the priorities of multiple stakeholders while focusing on the delivery of results in the form of engagement, leads, and sales.
• Solutions oriented – positivity and sense of humor a must.
• Confidence speaking on-camera or experience in the video tech market a plus.
How to Apply
Please send a resume, any published links or writing samples, and briefly tell us how OTT is changing the media industry. Candidates without a brief cover letter and writing samples will not be considered.
About us:
Vimeo empowers video creators to tell exceptional stories, and connect with their audiences and communities. Home to more than 70 million members in over 150 countries, Vimeo is the world’s largest ad-free open video platform, providing powerful tools to host, share and sell videos in the highest quality possible. Vimeo is based in New York City, with additional offices in Europe and India. Vimeo is an operating business of IAC (NASDAQ: IAC).