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Marketing Manager
Autodesk
San Francisco, CA, United States
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Marketing Manager
Location: San Francisco, CA- United States
Job ID: 18WD27895
Position Overview
Autodesk is looking for a digital marketing expert to help plan, build, and manage online marketing campaigns that drive awareness and demand for the Autodesk manufacturing business.
This role requires a strong communicator who enjoys and takes pride in supporting a dynamic, cross-functional team, and excels at managing multiple projects to successful execution. You are motivated, proactive and take initiative to keep projects moving and identify opportunities for improvement. Your work style is team-oriented, yet you have no problem working independently. You will need to have experience and a thorough understanding of tactics for optimizing online campaigns to build demand generation funnels and drive traffic through awareness to strategic initiatives. You should be data-driven, curious and creative. We’re looking for a digital marketing professional with a proven track record of turning strategic insights into online marketing tactics that drive results.
Responsibilities
• Managing and executing online marketing campaigns in alignment with marketing and sales strategies:
◦ Managing integrated marketing campaigns for global demand generation
◦ Evaluating and optimizing SEM and SEO in partnership with Paid Media and Web teams
◦ Analyzing and reporting on campaign performance
• Working with internal web and paid media teams, and external agencies, to create a compelling and persuasive online user experience:
◦ Building and managing campaign pages, updating and iterating existing content, and aligning with campaign messaging
◦ Testing and optimization
Minimum Qualifications
• 3+ years’ experience marketing software-related / high-tech products
• BA/BS degree, preferably in marketing or communication field
• Knowledge and experience with digital marketing best-practices, including search, social media, content strategy, marketing automation systems, and analytics
Preferred Qualifications
• Experience with Advanced Manufacturing industry
• Strong project management and time management skills; great attention to detail
• Strong verbal, written, visual and interpersonal communications skills
• Ability to work with cross-functional teams to solve problems and drive results
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.