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Manager, Digital Media Analytics
Horizon Media
New York, NY, United States
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Job Summary:
We are currently seeking a Manager, Digital Media Analytics to help continue our expansion in our Digital Analytics Department. The ideal candidate will have a thorough understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of digital clients. A major responsibility of this role will be to build the Horizon Media approach and infrastructure for digital analytics on existing clients as well as provide measurement guidance on all new business pitches. Prior experience interacting directly with clients and managing client expectations is critical to this role. Previous experience managing 1-3 individuals/internal team is essential. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.
Main Duties and Responsibilities:
• 10% - Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
• 30% - Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
• 30% - Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
• 30% - Must be able to manage client expectations successfully throughout the engagement
Supervisory Responsibilities:
Supervise, train and manage Junior Analysts, Analysts and Senior Analyst on the team
Knowledge and Skills Required:
• Expertise in Microsoft Excel and Powerpoint
• Experience managing and coordinating efforts across various teams/offices
• Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI
• 4+ years relevant experience
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
Certificates, licenses and registrations: None
Physical Activity and Work Environment:None
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.