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Reporter
Gannett
Oshkosh, WI, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
Researches, writes and reports compelling journalism that continuously grows a fan base by informing and engaging readers. Acts as a public ambassador through community outreach and connects with readers through social media. Provides thoughtful analysis of complex issues. Works with the content coach, content strategists and audience analysts to shape storytelling to meet audience needs and interests on every platform. This position will focus in particular on local government and business news.
What you will do:
• Creates storytelling that accurately informs, entertains and engages specific audiences and
platforms through the use of metrics. Acts as the community’s leading watchdog in area of expertise.
• Connects with the community through storytelling and outreach (social media, on camera, forums, community leadership, etc.)
• Works with the content strategist and audience analyst to evaluate what's working and what's not, and develops ongoing plans to better satisfy audience needs.
• Collaborates with content team to provide all the appropriate elements for stories (i.e. photos, videos and graphics).
• Provides thoughtful analysis of complex issues.
• Promotes personal brand, the brands of colleagues and the institutional brand.
• Provides great customer service, helping readers find answers and solutions.
What skills you need:
• Bachelor’s degree in journalism or communications.
• 2+ years’ experience reporting, producing and editing
• Deep understanding of and curiosity about competition for our customers' time and money.
• Self-motivation and self-direction.
• Advanced knowledge of social media and how to engage fan base on digital platforms
in the public space.
• Photo and video skills.
• Effective communicator; able to get along with diverse personalities.
• Able to multi-task and excel under intense deadline pressure in a rapidly
changing environment.
• Works collaboratively within a cross-functional environment.
• Applies innovative, creative thinking to support the company’s goals.
• Command of media law and Principles of Ethical Conduct.