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Analytics Manager
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
WHY YOU WANT TO WORK AT SPARK FOUNDRY
Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.
At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.
Job Description
POSITION SUMMARY
The Analytics Manager combines data-driven story-telling, business process analysis and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions that deliver bottom-line benefit. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.
In short, this role makes sense of and explains data in a compelling manner and sets the foundation for ongoing use of data and systems for decision making and optimization by investment teams and client through process definition work.
SPECIFIC RESPONSIBILITIES
• Act as a front-line liaison between the client and client team and research/consumer professionals throughout the agency and Publicis network
• Act as a resource for questions and further the capabilities with regard to syndicated planning tools including Nielsen TV Ratings, IMS, ComScore Media Metrix, eMarketer, Forrester, etc.
• Use appropriate technology, research systems, and tools to solve marketing problems in an accurate and timely manner
• Exhibit a mastery of media concepts, terminology, media math, and media plan execution
• Leverage secondary resources, including industry-wide studies, subscription services, and Client-housed studies to maximum potential through consumer-based insight.
• Be a catalyst for insight generation and articulation to strategy and activation teams
• Provide objective assessment and recommendation as to various research approaches, methodologies and tools on a brand-by-brand basis
• A particular eye toward digital research capability is expected
• Explore creative and compelling ways to tell stories with data
• Serve as primary support for a unique and proprietary collaboration and reporting platform linking reporting, tools and file sharing
Qualifications
REQUIRED SKILLS
• Bachelor's degree (Masters a plus) in Marketing, Psychology, Sociology, Economics, or any other discipline in which strong analytic and strategic skills are cultivated
• 3-5 years of related marketing or media research experience
• Proven track record of success throughout career/previous employment
• Strong positive attitude, an entrepreneurial spirit, an analytical aptitude, an insightful eye, and strong organizational skills
• Technical proficiency, particularly with Excel, Word, PowerPoint and other business software
• Technical curiosity with the ability to learn new systems and programs quickly
• Strong quantitative skills, including analytical abilities and statistics proficiency
• Strong qualitative skills a plus, including some experience gleaning insight from observation
• Critical understanding of online media, Web analytics, exposure to Off-Line Media, as well as technology
• Demonstrated critical thinking, problem-solving and compelling story-telling skills
• Solid verbal and written communication skills, able to persuade audiences
• Passion and knack for unlocking creativity, and designing meaningful ideas in real time
• Ability to work successfully with teams on multiple projects under tight deadlines
• High attention to detail
• Comfort with ambiguity and change, and be a resourceful net contributor
• Strong desire and expertise to work with emerging and/or digital media and Ad Tech
• Experience writing surveys and managing research vendors for custom projects
• Experience with media measurement tools including Nielsen, comScore, MRI as well as 3rd party ad serving, syndicated research and web analytics
Additional Information
WHO WE ARE
Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.
By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.
Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.
We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you (http://www.sparkfoundryww.com/).
Spark Foundry is an Equal Opportunity Employer.
All your information will be kept confidential according to EEO guidelines.