This job has expired, please see additional jobs below
Search Engine Marketing Coordinator
Taylor Communications
Pompano Beach, FL, United States
Job Details - this job has expired, please see similar jobs below
Description
Position at ComplyRight, Inc.
Search Engine Marketing Coordinator
ComplyRight, Inc., is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses.
Our employees are our most important asset. Each employee is an integral part of our operation and success. We want the best, brightest, most enthusiastic and most productive people, interested in a friendly - yet challenging and rewarding - place to work.
ComplyRight seeks an experienced, hands-on search engine marketing professional with a proven record of growing sales through PPC and display advertising. The SEM Coordinator will drive new customer acquisition and sales growth for the assigned e-commerce and e-business web brand(s).
Responsibilities:
• Coordinate and execute Paid Search, Comparison Shopping, Display Advertising, and Affiliate Marketing campaigns for multiple e-commerce and e-business websites
• Perform keyword research to identify new opportunities
• Monitor competitive landscape and make recommendations to establish and maintain market leadership
• Review and analyze performance of campaigns using web-based analytical tools, and determine next steps based on accurate interpretation of data
• Plan and coordinate A/B testing and conversion optimization efforts
• Meet regularly with stakeholders to share insights and channel reporting
• Other duties as assigned
Requirements:
• B.A./B.S. in business or marketing-related field
• Minimum 1-2 years demonstrable experience driving online traffic through PPC campaigns
• Experience in creating and managing online ad budgets of at least 300K
• Search marketing knowledge/experience, including retargeting & segmentation
• Ability to craft clear and detailed creative briefs, analytics and reports
• Experience with web analytics tools such as Google Analytics a plus
• Proven business acumen and project management skills in a deadline-driven environment
• Basic copywriting abilities