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Digital Marketing Manager
Autodesk
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Position Overview
As the manager of digital marketing, you will lead efforts that create the foundation and discipline for a center of digital excellence. Areas you will be leading include optimizing spend, creating the right digital ecosystem & defining how and where channels play, optimizing the end-to-end campaign strategy and tactics for online customer acquisition and conversion of the eStore and work with product and execution stakeholders to drive GTM results and penetration. You will also help introduce and optimize new digital channels for the business…setting the stage for rolling these tactics out to all Autodesk products potentially.
The ideal candidate must be strategic, customer centric, able to develop innovative solutions to maximize the overall customer experience, data driven, take initiative, and have a well-rounded digital background including understanding of the online channel to acquire customers, retain them and drive brand awareness.
This role encompasses all areas of the marketing funnel: awareness (social media channels/content/video/blogs), consideration (trials, ebooks, forums), Purchase (cart optimization tactics, pricing strategy) and retention (working with renewal teams and cart teams to optimize pull through and increase ARR (Annual recurring revenue).
Your entrepreneurial mindset and hands-on approach will be key in driving the digital strategy forward.
Responsibilities
• Focus on the paid channels and optimize spending based on analysis, refine and optimize the end-to-end campaign strategy and tactics for lead acquisition and conversion
• Help launch new channels and routes to market for higher subs and renewals
• Accountable for execution and performance of all digital marketing programs for the online sales channel
• Manage the optimization stream for paid channels – diving into optimizing for display, ad copy, landing pages, videos, paid social, tutorials, content, affiliate sites, email and much more
• Work with cross functional teams to direct execution and optimization of targeting, creative, media, and budget allocation to maximize results
• Working with product marketing, become an expert on our target audience, messages that appeal to them and the company’s tone: know what buyers care about, how they buy, and their buying criteria
• Overall accountability for performance of digital marketing channels with continuous improvement in user experience and conversion rate
• Responsible for meeting and exceeding revenue, customer acquisition and conversion growth goals through optimization and marketing campaigns.
• Envision, hire and build out a Rockstar team
Minimum Qualifications
• BS undergraduate degree, MBA a plus but not required
• 10+ years of experience in enterprise B-to-B marketing or digital marketing experience
Preferred Qualifications
• Strong underpinning in modern digital marketing tools, inner workings and technologies for optimizing spend and maximizing results
• A keen eye for detail and marketing creativity
• Capable of understanding our product value and feature set from a benefits standpoint
• Very strong written and communications skills – must be able to communicate the value proposition of the company, able to create original content, edit existing content, etc.
• Solid understanding of online conversion optimization and UX principles
• Unafraid to try new things or challenge the status quo
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.