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Vice President, Digital Ad Sales and Business Development
Fox News
New York, NY, United States
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Description
Fox News is committed to delivering news as it happens. We love what we do and we’re looking for passionate, talented people to help us lead, grow and achieve our goals. Joining the number one cable news network in America is a singular opportunity to be part of a highly successful, dynamic team.
In this role you will be responsible for leading the direct sales and revenue strategies for all digital ad products, digital ad operations, indirect yield management, campaign analysis and digital agency capabilities. You will oversee the strategic development to reach business objectives and oversee all aspects of the Ad sales process. You will work closely with editorial, content, operations and digital product development to execute existing and new digital opportunities.
Reporting into the President of Ad Sales you will work to champion sales projects with internal and external vendors to maximize revenue and resources. You will be responsible for managing a team of 20 across various locations. You are a hands-on leader with exceptional sales capabilities that can strategically lead conversations and shape evolving digital capabilities into profitable digital advertising solutions.
WHAT YOU WILL DO:
• Be the thought leader in strategizing the integration of digital platforms and build new platforms across Fox News
• Collaborate with peer department leaders to create and implement an integrated digital advertising strategy
• Monitor economic, market, competitive and industry trends to inform digital advertising strategy
• Develop metrics to optimize and drive digital advertising performance
• Oversee sales and support operations team; train, develop and coach staff with a digital focus
• Work to continually improve sales processes and customer service, maximizing the use of resources to achieve revenue goals and customer satisfaction
• Play an integral role in building robust and scalable SOP’s for all aspects of the sales process
• Developing and delivering compelling sales narratives across Fox News
• Define sales and growth strategy while aligning with critical sales business objectives
• Research potential markets and new business prospects; proactively develop and pursue potential revenue opportunities with both existing and new customers
• Partner with sales team to enhance sales message ensuring that sales teams have a clear understanding of product set and how to communicate it in the marketplace
• Monitor budget against performance to ensure that digital sales activities are within budget guidelines
• Developing and delivering compelling sales narratives across multiple channels
• Participate and lead industry events on behalf of Fox News
WHAT YOU WILL NEED:
• 10+ years in media advertising sales with a proven track record of success
• 8+ years in Digital media and 5+ years of sales management experience
• Experience in strategic planning and direct responsibility for growing revenue
• 5+ years of direct coaching, training and management experience
• Experience managing large teams of 10 or more
• Knowledge of advertising infrastructure and ad servicing technology, digital ad operations, data analytics, yield analysis and/or advanced digital media platforms
• Proven track record of engaging, leading and developing highly skilled teams
• BA/BS 4-year degree ; MBA/advanced degree a plus