This job has expired, please see additional jobs below
Digital Producer
Gannett
Indianapolis, IN, United States
Job Details - this job has expired, please see similar jobs below
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
The Indianapolis Star is looking for a producer who can work with coaches and reporters to help plan, execute and promote our unique content in our news and investigations team. Although the focus will be on making the most of content produced by others in the team, the News Producer also will be expected to occasionally produce content, often in support of existing content. This position will be expected to routinely collaborate with the Digital Hub, Now team and other producers to coordinate coverage and optimization opportunities. Generally speaking, this will be a M-F daytime position, though we will adjust accordingly and it will at times be dictated by major breaking stories.
Job duties/functions:
Promote content
This would include:
• Working closely with the social team to craft and schedule Facebook posts.
• Ensuring that content has been tweeted and retweeted.
• Working with coaches to create promotional posts for upcoming content.
• Identifying community opinion leaders who actively share our content and reaching out to them directly via Facebook, Twitter and LinkedIn and email.
Optimize Content
This would include:
• Checking content to ensure it includes strong headlines, page titles and key words in Presto.
• Checking for best possible use of inline and related links.
Create Content
This would include:
• Creating videos, timelines, Q&A’s, what we knows and other related content.
• Recognizing potentially viral sidebar opportunities on major stories and pitching them to coaches and reporters and/or creating the content.
• Aggregating reaction to major stories
Create Urgency
This would include:
• Helping with editing duties as needed, especially in posting stories more quickly
• Updating breaking news stories
Other Duties
• With training, we would like for the News Producer to very occasionally be able to handle home page editor duties.