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Social Analyst
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists, and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path.
As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned, and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visitwww.performics.com.
Job Description
Performics is looking for a Social Analyst to join our Spark Foundry Performance Media team.
The Social Analyst is responsible for monitoring and maintaining social campaign development and activation. Position requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage social media in the decision path. This level is also required to participate in and excel at both our agency wide entry-level training program as well as our social specific training track.
Role Objectives:
• Gather research necessary to build a new campaign
• Assist the manager in gathering necessary data for plan development
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan
• Monitor and maintain campaign budgets, pacing and bid adjustments
• Active monitoring and management of performance and competitive landscape
• Implementation of optimizations and/or testing plans
• Pulling and analyzing data to inform campaign reporting and helping to build insights
• Responsible for granular maintenance of monthly billing cycle
• Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
• Work closely with manager to establish priorities and manage workload
• Timely delivery of all work
• Successful completion of training programs and requisite certifications
Qualifications
• Bachelor's degree
• 1+ years of experience in paid social media marketing
• Technical proficiency, particularly with Excel, Word, and PowerPoint
• Solid verbal and written communication skills
• Demonstrated critical thinking and problem solving skills
• Ability to work within a team, handle multiple assignments and meet tight deadlines
• Detail oriented
• Demonstrable organizational skills
Additional Information
All your information will be kept confidential according to EEO guidelines.