This job has expired, please see additional jobs below
Senior Analyst
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
WHY YOU WANT TO WORK AT SPARK FOUNDRY
Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here is the bottom line:we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.At Spark Foundry, we have a unique approach and provide the support tohelp you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.
WHO WE ARE
Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands –the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you.To learn more, visit www.sparkfoundryww.com
Job Description
The Senior Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Analyst to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of junior level colleagues. Senior Analysts also train junior level colleagues on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
SPECIFIC RESPONSIBILITIES
• Communicate digital strategies and rational for tactical approaches for each campaign
• Develop, grow, and maintain relationships with clients through exceptional client service
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
• Work with Analytics team on campaign measurement reporting and insights generation
• Work with media partners to ensure accurate platform implementation
• Navigate through variety of third-party systems to complete monthly billing documentation
• Assist in training, mentoring, and developing team members on technology and addressable media concepts and best practices.
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
• Bachelor’s Degree required
• 2+ years of online advertising experience, with professional experience in the programmatic space
• Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges
• Experience working in DBM (Google), The Trade Desk, MediaMath, TURN, or AOL (One) highly preferred
• Ideally possess industry knowledge of third party ad servers, as well as first and third party data targeting approaches
• Have a core operational understanding of critical programmatic campaign components such as: brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity
• Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure
• Have the ability to provide timely feedback to colleagues, superiors, and partners
• Have the ability to act as a proactive part of the Spark Foundry team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization
• Proficiency with Microsoft Office tools, particularly Excel
Additional Information
All your information will be kept confidential according to EEO guidelines.