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Search Manager, Paid Search
ZenithOptimedia
Chicago, IL, United States
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Company Description
Are you ready to re-invent digital marketing? At Performics, we’re accelerating the great missions of our clients—brands like Allstate, Toyota, Verizon, and Kohl’s—in the ever-evolving world of search engine marketing, display media, social media and affiliate marketing.
If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, and get excited about finding smarter ways to do things, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate and grow. In fact, Advertising Age, Crain's and Tribune have named Performics a "Best Place to Work," and Forrester Research dubbed us one of 2012's "Top Digital Agencies." We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our international presence spans 31 markets (and growing) including regional hubs in London and Singapore.
Job Description
Overview:
Performics is looking for a Search Manager to join our Starcom Performance Media Team.
The Search Manager (SM) is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. The SM is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Role Objectives:
Account Management
• Assumes accountability and ownership of multi-channel program successes and failures for several client accounts.
• Monitors and reports program financials, budgets, and fees to senior management
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Program Management
• Directs and manages the daily work flow of all client programs, including initiation and management of projects across departments
• Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
• Creates and executes digital account strategies and plans for each client
• Effectively manages keyword strategies
• Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively
• Provides excellent communication via phone, emails and direct contact
• Effectively creates and delivers client presentations
• Provides thought leadership to clients
• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
• Manages budgeting, forecasting, billing and invoicing
• Meets specified deadlines
Team Leadership & Development
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Adopts stated account management standards and program management best practices
• Assists in training, mentoring, and developing team members
• Reverse mentoring with another colleague of a different channel expertise
Process Improvement
• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Qualifications
Minimum Qualifications:
• Bachelor's degree
• 2+ years of Search experience
• Experience in applying paid search optimization to brand-building & direct response initiatives. Retail client experience is a plus.
• Deep experience with at least one of the major bid management tools (Kenshoo, DoubleClick for Search or Marin)
• Strong command of search engine research and reporting resources
• Technical- Strong quantitative skills, including analytical abilities and math proficiency
• Demonstrated critical thinking and problem solving abilities
• Solid verbal and written communication skills
• Ability to work successfully with teams on multiple projects under tight deadlines
• Desire to work in an industry which is constantly evolving and presenting new and unique challenges
• Experience with Shopping Ads and/or Audience targeting are preferred but not required
Additional Information
All your information will be kept confidential according to EEO guidelines.