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Digital Strategist
The E.W. Scripps Company
Cincinnati, OH, United States
Job Details - this job has expired, please see similar jobs below
Description
The Digital Strategist (DS) will have responsiblity to drive revenue growth by providing expert product knowledge, creating custom campaign presentations, and by providing general sales expertise and campaign strategy/guidance. This is a market-based, client-facing role working under the guidance of the sales leadership.
Key activities
• Drive digital market revenue by increasing digital product campaigns
• Provide guidance and training on selling designated products to include: SEO/SEM, Scripps Target Network(STN), Yahoo!, etc.
• Provide campaign guidance to Account Executives; develop strategy, create presentations and support the close of sales
• Make 4-legged calls
• Generate and interpret analytics to determine digital sales campaign effectiveness
• Identify additional digital sales opportunities such as website development, ect.
• Monitors market trends and clients' industries to identify opportunities to increase market share
• Attend and participate in planning and training sessions
• Other duties as assigned
Education & Experience/Certifications
• Bachelor's degree in related discipline or equivalent experience
• Three (3) to five (5) years sales experience, closing business and managing clients
• Prefer experience in a sales leadership, advisory, or supervisory capacity
• Demonstrated record of success in a goal oriented, highly accountable sales environment
• Must have proven prospecting and closing capabilities.
Skills & Abilities
• Full understanding of entire digital portfolio of products
• Successfully sell designated digital products
• Ability to craft solutions quickly based on needs assessment
• Excellent presentation, public speaking, interpersonal and communication skills.
• Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
• The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
• Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations
• Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.
• Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.
• Proficient use of Microsoft Office (Excel, Word, Outlook) and other programs such as customer relations software (salesforce.com, WideOrbit, AdBook)
• Must have good organizational skills and ability to meet deadlines
Work environment
• Normal office
• Travel required, minimal overnight travel
• Must possess a valid driver's license