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Social Content & Engagement Strategist
Razorfish
Chicago, IL, United States
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Description
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Social Content & Engagement Strategist
Job Description:
Working within the larger Social Media team, the Social Media Strategist is responsible for day-to-day execution of client social media deliverables: tasks include content calendar management, daily publishing and promotion, community listening as well as helping create and complete strategic programs and campaigns. In addition, the Social Strategist will conduct community conversation audits to identify key online influencers as it relates to client projects. The Social Strategist will also provide community insights that will be used to hone and improve client campaigns and programs, as well as generate content performance analysis and insights.
Core Duties and responsibilities:
• -Daily content management, community engagement, conversation, listening, monitoring and issue escalation
• -Social audits to identify key online influencers as it relates to client projects
• -Performance insights that will be used to hone and improve client campaigns and programs
• -Publish an editorial calendar, ensuring content and assets are being released on time
• -Support brand loyalty and encourage generation of user created content via active community participation and conversation
• -Manage online discussions by listening and responding to users (where appropriate) in a timely and authentic manner; escalate issues as needed and provide feedback on community topic threads
• -Monitor and track discussion topics for management team; prepare weekly/monthly reports to update staff/clients on predetermined metrics; proactively monitor brand and relevant themes/news stories within the blogosphere and provide suggestions for timely content, assets and conversations within brand communities
• -Work daily with account teams to ensure proper messaging is being executed online and that it is relevant to client goals
• -Use online listening, supplemental research and daily community learnings to provide insights for improving programs and enhancing program successes
• -Research and identify influencers and communities for influencer campaigns
• -Research and identify social media best practices and relevant brand examples within the space for proposals and online audits
• SKILLS/KNOWLEDGE/EXPERIENCE:
• -BA/BS in Advertising, PR, Liberal Arts, Journalism or New Media
• -2-3+ years of professional work experience (experience at interactive, advertising, public relations or marketing agency preferred).
• -Background knowledge of major and emerging social channels, and a true passion for the social media marketing space.
• -Excellent written and verbal communication skills with ability to present ideas and information clearly; keen eye for detail also required.
• - Collaborative team player able to integrate with a diverse, talented team.
• -Experience using the social publishing and content management platforms is a plus
• -A proven knowledge of major and emerging social channels, specific rules of engagement for brands/advertisers, and general platform policies
• -Must have active accounts across key social media sites including, but not limited to, Facebook, Instagram, Twitter, and Snapchat
• - Excellent problem solving, interpersonal, and written/verbal communication skills
• -Familiarity with online tracking methodologies and measurement best practices
• -Ability to multitask and thrive in a fast-paced, dynamic environment
• - Collaborative team player able to integrate with a diverse, talented team
This position is a full-time opportunity located in Chicago.
As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@sapient.com or you may call us at +1-617-621-0200.