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Advertising Operations Analyst
Forbes
Jersey City, NJ, United States
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Description
Forbes Media is looking for a digital media guru to fill an exciting role as anAdvertising Operations Analyst. The Ad Ops Analysts’ responsibilities will span far beyond the typical trafficking role as sales analysis, client contact, media planning, and overall digital strategy all play a part in the day-to-day activities.
The ideal candidate has a deep knowledge and understanding of the ad serving world and the digital media landscape. He or she has extensive experience with DFP and is an expert in optimization and campaign delivery. An analytical mind is just as necessary as an outgoing personality as the role requires close attention to detail and reporting capabilities in addition to communication with agencies, clients, and sales partners. The position requires daily interaction with many teams across the company including Sales, Tech, Dev, Marketing, and Editorial.
The Advertising Operations Analyst will work with the rest of the Ad Ops team to manage all booked digital campaigns. He or she will be preparing and presenting analytics and reporting data to demonstrate campaigns’ successes and failures to upper management, managing relationships with Sales and agency contacts, and strategizing and developing ways to improve upon the current processes and products. This is an ideal role for a motivated and passionate individual looking for a fast-paced, dynamic role.
Responsibilities:
• Ensure that all digital advertising campaigns are executed in an accurate and timely manner
• Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.
• Provide campaign screenshots within 24 business hours of launch, in agency/client templates if required.
• Pull 3rd party delivery reports; identify and investigate 3rd party discrepancies as necessary.
• Track, measure, and analyze the performance of campaigns
• Suggest and make campaign optimizations and revisions that will benefit in both performance and delivery
• Work with sales and with clients regarding receiving and testing creative, pacing, delivery, and performance
• Communicate campaign problems to the Sales team and proactively offer viable alternatives
Requirements:
• College degree
• 1-2 years experience in online ad trafficking and/or digital media product management
• Experience with DFP; working knowledge of third party tags
• Extremely proactive with strong communication, customer relations, and analytical skills
• Ability to organize, prioritize, and thrive in a fast-paced team environment
• Interest in new digital media and technologies with a desire to constantly learn
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.
Forbes is an equal opportunity employer.