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Campaign Manager
ZenithOptimedia
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies. This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence. PM Precision is PMX’s data-informed, tech-enabled trading division that helps brands reach audiences on highly viewable, fraud free media. Precision spans product strategists, marketers, solutions consultants, activation specialists, ad-ops and data scientists. Precision encompasses agency-embedded teams that provide greater strategic alignment with clients and buying teams. Agency teams are supported by a centralized team for shared resources, best practices, tech audits and partnership management.
Job Description
Our PM Precision team provides a valuable service to marketers, ad agencies, and sales organizations who want to tap into desktop and mobile ad exchange buying but do not have the time or resources to do it themselves. As we grow at a rapid pace in the ad exchange market, we are looking to add a talented and motivated Campaign Manager to our team in Chicago. This person should have the ability to work independently, but also realizes that he or she will be a key component of small and cohesive team.
Responsibilities
• Manage multi-channel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance, optimizations, issues, etc.
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Traffic all creatives into PMX platform and set up campaigns prior to launch date
• Speak to PMX’s differentiation in-market and highlight unique capabilities
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
• Work with Product Manager to define features and drive product enhancements
Qualifications
• Bachelor’s Degree required
• 2+ years of online advertising experience, with professional experience in the programmatic space
• Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges
• Experience working in DBM (Google), The Trade Desk, MediaMath, TURN, or AOL (One) highly preferred
• Ideally possess industry knowledge of third party ad servers, as well as first and third party data targeting approaches
• Have a core operational understanding of critical programmatic campaign components such as: brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity
• Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure
• Have the ability to provide timely feedback to colleagues, superiors, and partners
• Have the ability to act as a proactive part of the Publicis Media team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization
• Proficiency with Microsoft Office tools, particularly Excel
Additional Information
All your information will be kept confidential according to EEO guidelines.