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Manager, Marketing Insights
Bose Corporation
Framingham, MA, United States
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• Manages overall practices and team for global analysis and insight, to enable the most effective decisions to be made.
• Develops KPI metrics and measurement plan for individual campaigns and then captures and reports the results.
• Develops ongoing performance metrics that focus on understanding ROI of marketing effectiveness and generates insight into marketing drivers impact on sales and intermediate outcomes
• Presents marketing measurement to reveal insights and advises marketing on future investments and strategies.
• Provides Global Sales and Marketing with detailed product category and market insights to support marketing and sales strategies and direction.
• Distribution of insights is proactive, standardized with a documented timetable.
• Leads team in development of storytelling and insight generation to support all customers.
• Acts as the key contact for all of business and marketing on all matters related to marketing performance.
• Act as key conduit and interpreter of Customer and Market Research data and insights from CMI group.
• Support Direct report manager focused on Consumer and Shopper Insights with direction and alignment for all marketing and consumer insights
• Supports the Retail Marketing Analytics to define and distribute KPI’s and periodic insights on Bose retail and display measures.
• Maintains agency relationships for related marketing and consumer insights
• Full people management responsibility including, inspire and attract talent, support performance, recognize and celebrate, empower development and model the Bose E&V
Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics
Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.