This job has expired, please see additional jobs below
Digital Campaign Specialist
TEGNA
Fort Myers, FL, United States
Job Details - this job has expired, please see similar jobs below
Job Description
TEGNA's Broadcasting Division seeks a Digital Campaign Specialist to support local Broadcast stations in Ad Operations. The ideal candidate will work exclusively with TEGNA properties to facilitate advertising campaigns through different ad serving platforms. This great entry-level opportunity position will work out of our Digital Ad Operations location in Fort Myers, FL. For the motivated individual this is an excellent career opportunity and thriving team environment while meeting individual and team goals. Be a part of this exciting cutting edge team at TEGNA.
Digital Campaign Specialist must master the digital workflow between business unit and ad operations to provide initial campaign fulfillment. This position is responsible for ensuring campaigns and creative are executed on-time, accurately and are monitored.
Responsibilities include:
Business Unit / Digital Ad Ops Workflow: Digital Campaign Specialist must master the digital workflow that connects the business units they support and the ad servers we maintain to fulfill buys across the TEGNA ad network and/or OTT business
Campaign Scheduling: Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.
Creative Scheduling: Must fully understand all aspects of the ad specs, creative templates and ad tags to ensure proper execution of creative elements to campaigns.
Urgent Support: Must provide urgent support to Broadcast stations for campaign requested needs
Email Management: Send daily reports to properties, email stations in a timely fashion, monitor email inbox consistently
Campaign Delivery: Must follow delivery guidelines and tactics to ensure campaign delivery
Job Requirements
Ideal candidate will have:
Bachelor’s degree from an accredited university/college or related discipline required.
0-2 years of working experience in ad serving platforms or ad trafficking. (3 - 5 years of practical work experience in digital technology or advertising can be substituted for college education).
Demonstrated ability to function in a technical role.
Strong interpersonal and team skills.
Ability to handle multiple tasks/projects at once.
Superior organizational skills.
Quick, adaptive learner who will develop expertise in digital workflow and ad serving systems.
Strong communication skills, both verbal and written.
Ability to clearly convey technical and complex information through written and verbal communication.
Ability to react to change productively.
Proficiency in MS Office.
Flash, HTML and Javascript, knowledge.
Previous experience in digital ad serving technologies.
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.