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Search Manager, Performance Media
ZenithOptimedia
New York, NY, United States
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Company Description
At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists, and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path.
As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned, and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visitwww.performics.com.
Job Description
Performics is looking for a Search Manager to join our Spark Foundry Performance Media team. The role of the Search Manager is to be the day-to-day steward of paid search campaigns for assigned brands, and is responsible for leading strategy, campaign development, activation, and innovation. The Search Manager will work closely with leadership in the development and communication of all search strategy while owning tactical execution. In addition, the Search Manager is responsible for the day-to-day management of Search Analysts, including both project management to ensure timely delivery of all tasks and career development.
Role Objectives:
• Provide direction to Analysts to conduct and analyze keyword research necessary to build a new campaign; review and package for delivery to client, including full QA
• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery
• Provide direction to Analysts for purposes of campaign structure and keyword/ad copy development
• Responsible for final QA before delivery to client
• Responsible for presenting recommendations, soliciting feedback, and directing Analysts to apply client feedback to keyword/ad copy proposal prior to client signoff
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Ultimate oversight for all budget and billing activity
• Responsible for QA of trafficked approved plan into search engines (keywords, ad copy, extensions), and of all components prior to launch (dayparting, bids, budget, targeting parameters)
• Responsible for recommending campaign adjustments based on performance trends
• Develop and recommend optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Responsible for campaign reporting and developing strategic insights with clear actionable items
• Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
• Lead client status and reporting calls, including presentation of reporting
• Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
• Serve as lead for training of new Analysts and be a resource for ad hoc questions
• Lead client relationship with day to day contact and partner agencies by ensuring seamless communication
• Maintain professional, productive rapport with sales representatives/media vendors
• Demonstrate creativity and agility when problem solving prior to elevation to leadership
• Work closely with Analysts to establish priorities and manage workload
• Partner with leadership to ensure upcoming deliverables are being proactively addressed
• Primary party responsible for pulling data and research components needed for new business pitches
• Responsible for contributing to development of agency level POVs on industry happenings
Qualifications
• Bachelor’s Degree required
• 3+ years of professional paid search campaign management experience
• Mastery of search engines and platforms
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
• Excellent written, verbal, and interpersonal communication skills
• Presentation skills are a must
• Demonstrated critical thinking and problem solving skills
• Excellent project management and organization skills
• Ability to work successfully with teams on multiple projects under tight deadlines
• Proven leadership ability
• Demonstrates initiative/”hunger” with collaborative approach
Additional Information
All your information will be kept confidential according to EEO guidelines.