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Director of Growth & Analytics
J2 Global
New York, NY, United States
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Description
Director of Growth
The Details
Mashable is seeking of a Director of Growth to drive growth and monetization strategies across commerce, SEO, newsletters, Facebook. The director will oversee a team of growth producers in New York and work closely with our senior editorial leaders and video team to grow audience, implement SEO best practices and introduce strategic workflows.
We are looking for a passionate, proactive and results-driven leader with the proven ability to use data to develop best practices and actionable insights. She/he will work closely with the VP, Content Strategy and Platforms along with our business intelligence team to set daily and long-term growth priorities and expand Mashable’s footprint. The ideal candidate will be well versed in the digital media landscape, have a deep data knowledge, and bring significant experience working at a media organization covering culture, technology, and/or entertainment. She/he will report directly to the VP, Content Strategy and Platforms.
The Day-to-Day
• Implement and lead a growth strategy by collaborating with teams across video, editorial, content strategy, commerce, sales, branded content and senior leadership.
• Work closely with our business intelligence team to set benchmarks and goals for Mashable’s content operation.
• Oversee all of Mashable’s social media platforms, including YouTube, Facebook, Twitter, Instagram.
• Improve distribution, discovery and optimization of content and communicate best practices.
• Assist in the implementation and tracking of an SEO and commerce strategy across Mashable.com and distributed platforms.
• Grow Mashable’s core audience across distributed platforms and Mashable.com, with a focus on monetization.
• Strategize growth for video across platforms.
• Serve as the lead for social products and technical projects.
• Forecast and track Mashable KPIs and communicate to key stakeholders.
Must Haves
• 6-8 years of experience leading a growth team.
• Strong familiarity with Mashable and our coverage areas.
• Proven track record for increasing followers, engagement and traffic with a view to monetization.
• High metabolism and the organizational skills required to manage the daily/weekly/monthly publishing flow of a global video and editorial team.
• Experience collaborating with editors to grow and increase audience, both on site and across platforms.
• Deep understanding of SEO.
• Strong understanding of analytics and data platforms, including Tableau and Google Analytics.
• Proficient in analyzing complex issues and developing actionable insights and plans.
• Ability to communicate best practices to large editorial operations.
• Expert knowledge of trends and tools for social media platforms.
About Mashable
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
About j2 Global
Founded in 1995, j2 Global® (NASDAQ:JCOM) is an award winning, leading provider of Internet services through its two divisions: Business Cloud Services and Digital Media.
The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and Onebox® and operates a messaging network spanning 49 countries on six continents.
The Digital Media Division, created with j2 Cloud Services’ November 2012 acquisition of Ziff Davis, Inc.
Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.
As of December 31, 2016, j2 Cloud Services had achieved 21 consecutive fiscal years of revenue growth.
Our Culture:
At j2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
J2 Global offers competitive salaries, health benefits, a 401k, and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then j2 is the place for you.
J2 Global® is an Equal Opportunity Employer.