This job has expired, please see additional jobs below
Marketing Manager
Fox
Washington, DC, United States
Job Details - this job has expired, please see similar jobs below
Description
The Marketing Manager will manage the marketing for the Expeditions travel program, including print and digital collateral, associated budgets, and marketing campaign performance.
Responsibilities
• Manage the development of print materials to promote the different travel products offered.
• Oversee the production of print collateral in the form of catalogs and multiple smaller print pieces for use in mailing and fulfillment (e.g. trifolds, postcards, flyers).
• Manage digital marketing initiatives for the different travel products offered working closely with the Expeditions digital team.
• Work with creative teams, third-party agencies, and internal digital teams to manage ongoing display ad and paid search campaigns, social media engagement campaigns, and video for use across all online platforms.
• Develop and implement strategic, integrated marketing plans.
• Grow brand awareness, leads, and conversions/travelers.
• Identify opportunities to promote the Expeditions travel program at external events or conferences.
• Manage presence/representation at events, develop branded materials for distribution, capture new leads.
• Manage the associated marketing budget.
• Measure and report on campaign results to determine success and identify where budget dollars are most effectively spent. Ensure that campaigns are generating a positive ROI.
• Liaise with partners in Europe, the United Kingdom, Asia, and Latin America on marketing and communicating plans. Provide assets, facilitate review process and ensure consistent branding is met. Identify opportunities to create a cohesive brand identity internationally and room for growth. Obtain monthly marketing reports from each region and distribute to Expeditions marketing team.
• Create a connected brand look and feel amongst all international regions.
Qualifications
• Bachelor’s degree with 5+ years of marketing experience in print production and digital marketing. Travel industry experience a plus.
• English/excellent communication skills and attention to detail.
• Analyze key performance indicators to identify opportunities for improvement. Ability to conduct in-depth business analysis and recommend practical solutions.
• Knowledge of Microsoft Office (e.g. Word, Excel, PowerPoint), Adobe Creative Suite (Photoshop, InDesign), online content management systems.
• Demonstrates excellence in direct and digital marketing. Self-directed, well organized, and capable of handling multiple projects simultaneously and meeting deadlines in a fast-paced environment.
Division Description
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.