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Coordinator, Creative Marketing
Atlantic Media
New York, NY, United States
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The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As one of the longest-running magazines in America, we find ourselves at an exciting moment: one of both continuity and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
The Atlantic is looking for a creative marketer and communicator to join the customer marketing & growth team. We oversee all paid-content and customer-experience strategies, focusing on growing subscribers, members, and fans. This role will work closely with the department’s senior team to create the marketing efforts designed to deepen the relationship between The Atlantic and its audiences.
Responsibilities:
• Write all marketing copy for promotions, customer management, and products
• Collaborate with the design team on creative assets
• Assist in developing messaging strategies for all brand-marketing and direct-response efforts
• Develop creative ideas and, where applicable, manage execution for both onsite and off-platform marketing
• Work with data team to understand campaign results and adjust messaging strategy whenever needed
Qualifications of the Ideal Candidate:
• Bachelor’s degree or higher
• Exceptional and pithy communicator, especially with the written word
• Ability to manage a diverse portfolio
• Knowledgeable about both direct-response and brand marketing
• Some experience with email marketing and design tools a plus
Atlantic Media Values:
Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates. In all of us, these are more aspirational than actual, but they are central in our intentions.
• Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
• Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.
Atlantic Media is an EOE of Minorities/Women/Vets/Disability.