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VP Strategy
ZenithOptimedia
Seattle, WA, United States
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Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe[Euronext Paris ,alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of six global brands, Starcom, Zenith, Spark Foundry, Blue 449, Performics and Digitas LBi powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.
We are built on the foundation of Trust, Talent, Transformation:
TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.
TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.
TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.
Job Description
Responsibilities:
• Responsible for overall management of the brand’s business (both traditional and digital) throughout the entire strategic, planning, and implementation process
• Responsible for communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness
• Interpret strategy statement into ideas and actions; develop communications planning effect beyond Context Strategies and communications plans into composed marketing tactics that deliver on stated goals using agreed to marketing and communications strategies
• Lead in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution
• Generate clear communications plan based on all information available (sales, MMM, METT, publicly available info, etc.)
• Manage strategic implementation and measurement/optimization of communication plans; generate projects that are integral to the brand’s marketing and learning plans
• Supervise, train and develop staff, including managing workload, delegating responsibilities and checking work for accuracy, performance management.
• Providing staffing recommendation and daily supervision to all accounts.
• Earn shared leadership role with creative agency in complete brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization
• Work with internal & external teams to ensure that strategic themes and communications plans are implemented properly; deliver critical leadership in helping others on the team understand how strategies and plans influence sales and ensure output is aligned with the business goals
• Create and maintain strong client relationships by attending client meetings and maintaining regular contact
• Collaborate with SVP in producing and negotiating yearly client contracts and additional proposals and manage account profitability
Management/Supervisory Responsibilities:
Number of Direct Reports: up to 10
Number of Indirect Reports:
Communicates With:
Internal: Partners with other Strategy members, Strategic Resources, Activation Partners, Finance and Human Resources
External: Significant Client and Vendor interaction and accountability
Budgetary Responsibilities:
Responsible for budgeting, controlling costs, planning and scheduling around cost concerns for business unit
Qualifications
Qualifications:
To perform this job successfully an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Proven experience and success in presenting plans to client and influencing top level client decisions related to local media strategy and implementation
• Excellent leadership, management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Strong client presentation skills and business writing skills
• Demonstrated expertise in strategic planning and client relations
• Detail-oriented and proven ability to thrive in a fast paced environment.
Education/Experience:
• Bachelor’s Degree
• 10+ years media planning experience
• Progressively responsible experience in people management and leadership
Business Competencies:
• Fluency with Media Tools and solid understanding of Digital Planning tools
• Able to work with internal research team to develop learning plans for client
• Able to develop, implement and execute strategy to define future direction business unit
• Able to guide others in defining high level strategy for business unit
• Able to plan, conduct, assign and meet obligations for business unit
• Able to design and manage projects, resources, stakeholders, participants and deadlines for business unit
• Able to develop and learn advanced skills in area of specialization
• Able to provide leadership, coaching and mentoring of employees within business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Able to manage multiple segments and functional areas for business unit
• Able to design and manage projects, resources, stakeholders, participants and deadlines for business unit
• Able to direct long-range planning and the development of programs to maximize organizational resources
• Able to manage multiple segments and functional areas for business unit
Additional Information
All your information will be kept confidential according to EEO guidelines.