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Director of Sales
TEGNA
Tampa, FL, United States
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Job Description
WTSP 10 CBS Tampa, Florida (the 13th market), is looking for a driven, solutions-based Director of Sales.This position will report to the General Manager and will be responsible for all sales-related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue. Primary responsibilities include leading a team of 30 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.
The Director of Sales will:
• Communicate effectively with the General Manager on all sales related activities
• Drive revenue generation and create demand on multiple WTSP Media platforms
• Develop and manage annual revenue plan that achieves goals and grows market share for all properties: WTSP-TV, WTSP.com, Premion OTT and other digital platforms
• Control and price inventory to meet and exceed budget goals
• Forecast and budget the TV spot and digital revenue of WTSP on a monthly and quarterly basis
• Develop and implement sales projects that create spot demand and generate incremental revenue
• Annually increase enterprise and business development revenue for WTSP
• Recruit, develop, and supervise the Sales Department
• Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
• Collaborate with others on ratings estimates and projections
• Interface with TeleRep on all matters related to national revenue
• Work with various department heads of WTSP on relevant activities
• Develop strong relationships with local advertisers
• Provide top level station management with an accurate picture of WTSP revenue conditions at all times
• Represent WTSP in external sales and marketing related industry functions
• Travel on a regular basis and attend sales related functions after business hours
• Take full advantage of WTSP consultants and training protocols
Job Requirements
Requirements:
• Five or more years of television sales management. The ideal candidate should have experience broadcast and digital media
• Must be able to work under pressure and prioritize goals for the department and the station
• Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
• Knowledge of all facets of digital sales and marketing
• Proven sales leader with record of sales achievement
• Ability to think and lead strategically
• Proven thought leader and problem solver
• Effective driver of integrated revenue and strategy
• Ability to prioritize critical functions to ensure individual and team success
• Excellent interpersonal and leadership skills
• Excellent verbal and written communication skills
• Rentrak, Wide Orbit and Sharebuilder experience desirable
• Advanced CRM system experience; Salesforce.com experience desirable
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.