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Business Development Director-Marketing
Blackboard Inc.
Washington, DC, United States
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Specific responsibilities include:
Solution Development
• Supporting initial discovery meeting with prospective clients to explore goals and needs
• Documenting and distilling relevant factors on prospective client organization, key decision-makers, marketplace, competition, targets, and enrollment
• Proposing solutions aligned to client needs with measurable goals
• Developing client-facing pricing and working with analyst to define potential return on investment
• Developing capabilities presentations informed by market research and client insights
• Writing proposals or crafting custom RFP content
• Conducting research to inform client discussions and customization of proposals or presentations
• Developing statements of work and providing necessary inputs for contract development
• Continued relationship-building efforts as appropriate
Business Development
• Defining, researching, evaluating and securing team consensus on new business opportunities
• Helping develop training and outreach guides to enable sales
• Contributing to the development of marketing and product strategy
• Gathering competitive insights to inform positioning, marketing and solution development
• Working with marketing and product management teams to develop case studies and collateral
• Developing pricing and performance projections based on inputs gathered from the client
• Speaking and writing in a compelling and accurate way about our history, positioning, point of difference, capabilities and services, client roster, experience, etc.
Reporting and Management
• Providing assistance monitoring monthly, quarterly and annuals sales goals
• Coordinating deliverables, materials and equipment for internal and external meetings
Professional Qualifications
• Bachelor's degree or related work experience; advanced degree a plus
• 7+ years’ experience in account management or business development with marketing experience and exposure to the higher education industry a plus
• Ability to “think outside-the-box” and demonstrate creative problem solving
• Excellent customer service and client-facing skills
• Ability to exhibit client service approach with results-driven performance
• Problem solving and critical thinking skills are a must
• Ability to illustrate strong presentation skills and high level of comfort in front of clients
• Independent, self-starter with strong prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
• Ability to offer proactive solutions and ensure successful progression without guidance when necessary
• Knowledge of marketing strategies and conversion metrics
• Ability to perform under the pressure of deadlines, goals, and other administrative demands
• Ability to thrive in a fast-paced, results-oriented, collaborative, flexible environment
• Some travel required (up to 50%)
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.
Location/Division: Washington, DC, USA Job Requisition: BB-1983