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Enterprise Marketing Manager
Autodesk
Boston, MA, United States
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Enterprise Marketing Manager, AEC
Responsibilities
• Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support and drive the business
• Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accounts
• Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives. Nurture contacts within the prioritized named accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities
• Foster peer-to-peer interaction in named accounts within their industry and across industries to enable customers to share best practices
• Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services as an enterprise customer
• Own execution of your programs for named accounts including planning, logistics, speaker and onsite management, budget, list management, follow up and reporting
• Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
• Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives
• Serve as ‘voice’ of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place
Top 6 Signs That You’re a Strong Candidate
You’re an innovator. You understand enterprise sales and your accounts inside out, have the innate ability to propose and execute new approaches and programs to move account plans forward.
You’re strategic and tactical. You provide input to account plan strategy to ensure marketing is relevant and leveraged. You strategically add value to the sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done.
You enjoy being part of a team. In order to drive your own intentional account-based efforts, you create and leverage relationships and contacts internally to extend programs to enterprise customers.
You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with sales and executing upon programs, assets and agreed deliverables.
You’re an extension of the sales team. You’re a marketer with a customer-focused and business development orientation. You are comfortable in front of all levels of enterprise customers, often serving as the ‘face’ of marketing to the customer.
Executive presence. You have a natural ability to interface with internal and external executives.
10 Things That Describe You
Marketing innovator
Relationship focused
Execution focused
Self-motivated
Entrepreneurial spirit
Ambitious
Results driven
Problem solver
Highly accountable
Natural networker
Minimum Qualifications
• Bachelor’s degree in marketing or related field with minimum of 5+ years in B2B enterprise software
• Demonstrated ability to provide strategic and consultative input to sales team
• Proven track record of successfully originating fresh breakthrough ideas in an account based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution
Preferred Qualifications
• Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
• Executive engagement and event management experience
• Solid written, verbal, interpersonal and presentation communication skills
• Self-motivated team player able to work cross-functionally
• Understanding of the AEC industry and customers is highly desirable
• Experience using salesforce.com
• Ability to travel. (up to 25% during peak times
About Autodesk
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity.
Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.