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Social Media Producer
TEGNA
Atlanta, GA, United States
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Job Description
We’re in the market for a news-hungry, social savvy, data-driven social media producer with strong storytelling skills and a mobile-first mindset to join our team.
The Social Media Producer will create and curate sharable content for the best possible user experience across all of our social platforms.
This person should react quickly to breaking news and social trends and actively listen to the content needs of our audience, station and social media fans.
In this role, you will:
• Use social listening to discover unique stories
• React quickly to breaking news and trends
• Create engaging social content (stories, videos, galleries)
• Make calls to sources and officials to confirm information
• Pitch stories to reporters and newsroom management for air and online
• Use data/social analytics to inform content decisions
• Produce social posts for station-branded pages
• Execute multi-platform content plans for major events and projects
• Engage with our audience on our social platforms in our station’s voice
• Work with producers to integrate social media into every TV show we produce locally
Job Requirements
JOB REQUIREMENTS
Here’s what you need:
• Bachelor’s degree in journalism, communications or equivalent experience in the field
• 2-3 years in digital journalism or social media for a news agency preferred
• Strong writing skills
• Fluency with digital/social analytics tools
• Previous experience with online CMS (WordPress, BlogSpot, Wix, etc)
• Basic HTML knowledge
• Solid editorial and social media judgement
• Basic image and video editing skills strongly preferred
• Ability to work outside of normal business hours
About TEGNA:
TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.