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Senior Director of Local Content
The E.W. Scripps Company
Milwaukee, WI, United States
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Description
WTMJ, The Scripps NBC Station in Milwaukee, WI is searching for an experienced and aggressive Senior Director of Local Content. The ideal candidate understands how quickly local media is changing and can effectively create a content plan that is truly equal on all platforms. We are looking for a story-teller who is excellent with editorial decisions and knows how to attack a story and direct a team of journalists on how to dig deep for the maximum viewer impact.
We are looking for someone who can effectively communicate a deep understanding of the market and knows what stories the communities surrounding Milwaukee will care about most. This is not about fancy graphics, multiple animated opens and clever lower third supers. This position is all about great content, and knowing how and where to find it.
The Senior Director pf Local Media Content reports to the General Manager. As a member of the leadership team, they lead a team in executing the Scripps content strategy of delivering quality local journalism and meeting local consumer expectations on current and emerging platforms, including app, OTT audio/video, social, television and station web site. This includes local content vision and strategy to address consumer needs, content standards, delivery, quality control and continuous improvement. The primary focus of this role is on the local community/consumer and delivering the right content on the right platforms at the right time.
Key activities
• Ensures the news operations build and maintain key relationships to foster a positive news image in the community.
• Applies knowledge of the consumer and local community to know consumer expectations on all platforms, set brand and strategy and align organization to deliver against expectations.
• Uses the Scripps content strategy as the foundation and set the specific local content strategy, tone, and expectation in the newsroom.
• Collaborates with team to develop and implement strategic plans for market growth on all platforms.
• Leads a highly collaborative team in the daily and long-term execution of the content strategy.
• Ensures centralized, shared editorial process and resources to enable seamless delivery to all platforms.
• Works closely with direct reports and extended team to evaluate product trends on all platforms and to set goals that drive continuous improvement.
• Works closely with direct reports and extended team to continuously evaluate and adjust workflow so that operations are fully optimized across the entire newsroom.
• Develops and maintains annual content budget to comply with station guidelines.
• Delegates and empowers team to provide effective coaching and support to foster continuous improvement.
• Develops a high-performing, highly interdependent team by aligning team purpose vision and goals, building trust, establishing clear roles, facilitating effective planning, execution and recognition; Addresses teaming issues in a timely manner.
• Works with team to continually assess staff training needs and provides guidance to ensure training and information needs are met.
• Takes ownership of all platforms so that tradeoffs are managed without detriment to our consumers.
Education & Experience/Certifications
• Bachelor's degree in Journalism or related discipline required.
• A minimum of 10 years of experience in the media industry, in positions of steadily increasing responsibility required.
• Familiarity with the local market, including current or prior residence in market strongly desired.
• Experience conceiving and executing multi-platform projects required.
• Experience leading content creation teams on a minimum of two platforms desired.
• Experience acquiring audience with a demonstrated pattern or track record of success desired.
• Experience managing brand desired.
Skills & Abilities
• Must be able to lead large multi-level teams, with a preference for those who have direct experience managing teams with 40+ employees and directing the work of people managers.
• Strong understanding of journalistic ethics and libel.
• Local connections and community knowledge / community causes.
• Customer focus: understands customer needs, raises the bar on customer service, develops unified approach to exceed customer expectations.
• Broad knowledge of all media platforms.
• Effective communicator.
• Strategy: Able to facilitate collaboration to develop, understand and execute strategic plans.
• Manage execution: setting expectations, delegating, facilitating, removing barriers, measuring performance, and fostering accountability/recognition.
• Analytics/data: Distill information from many data sources, and decipher the most important information to identify trends and opportunities, take into account other perspectives.
• Engage and inspire at all levels: create an inclusive and high-performing environment where people feel appreciated, valued, and are committed to excellence.
• Manage conflict: Constructive in working through differences, handles recurrent conflict, resolves issues between employees, preserves relationships.
• Decision making: Ties decisions to strategy, uses sound logic, makes timely decisions , brings others into decision making process, chooses the best alternative to advance the mission, and ensure operational excellence and financial responsibility.
• Coach: Continuously cultivates capabilities by asking questions and equipping staff with tools, knowledge and opportunities needed to develop and achieve high performance.
• Delegation: is clear about lines of responsibility, empowers staff to act, , offers guidance without taking over, enables team to manage daily operation of their teams.
• Promote collaboration and teamwork: foster trusting environment, clarifies roles, sets priorities, celebrates success, gives attention to the health of team.
About Scripps
The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio and digital media brands. With 33 television stations, Scripps is one of the nation's largest independent TV station owners. Scripps runs an expanding collection of local and national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Midroll Media; and fast-growing national broadcast networks Bounce, Grit, Escape and Laff. Scripps produces original programming including "Pickler & Ben," runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."