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Head of Content Ventures
Gannett
Mc Lean, VA, United States
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Head of Content Ventures
Gannett is a next-generation media company that empowers communities to connect, act, and thrive. We are headquartered in McLean, VA and have unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. With the iconic USA TODAY, 92 strong local media organizations in 33 states and Guam, and with more than 160 local news brands online in the U.K., we provide rich content through hundreds of outstanding affiliated digital, mobile and print products. Our goal is to re-imagine our traditional media roots.This is achieved by creating innovative products and services that leverage our role as an information provider and reach our customers whenever and wherever. The Gannett community is stepping boldly into a new chapter, more resourceful, more diverse and more assured than ever.
Position Summary:
We are looking for a Head of Content Ventures to lead a portfolio of businesses at our Headquarters in McLean, Virginia.This role requires a deep experience in growing digital brands, programming, partnerships and diverse revenue streams with a team armed with an intrapreneurial/startup culture.Role will partner with the President on the reshaping and reallocation of our resources to power our audience and consumer revenue growth.
Duties and Responsibilities
Leadership – Leading with Foresight
• Uphold the highest standards of journalistic integrity and credibility.
• Provide exemplary leadership for all of Gannett’s properties and execute the strategic vision.
• Provide leadership and be knowledgeable in national, state, and local news, investigative journalism, public service, and government issues.
• Excellent personal leadership, change management and ability to collaborate and influence cross-functionally—can conduct a dialogue that is intellectually honest, brings out diversity of ideas and creates the appropriate integration/connectivity.
• Strong communicator of the company’s strategic initiatives, purpose, vision, culture and plan.
• Utilize organizational development strategies in rebuilding Gannett’s news structure that inspires high performance.
• Lead the planning and oversee execution of content strategies with a keen eye focused on strategic audiences. Special emphasis is placed on digital and other new platforms.Creativity and an ability to develop and execute innovative approaches are essential.
• Facilitate strong community connections with a relevant editorial voice and personal interaction.
• Proven ability to identify critical issues, prioritize appropriately, and execute quickly.
People Management & Development
• Attract, retain and develop top talent.
• Understand and execute work/life balance strategies for employees.
• Be a champion of diversity – with the understanding that diversity includes everyone and drives customer and operational innovation.
• Provide frequent coaching and feedback, and offer opportunities for growth and development.
• Manage for results in a metrics-driven environment.
Success Criteria
• Growth of national, regional, and local audiences.
• Diversification of audience mix.
• Attraction, retention, and development of world class journalists.
• National, regional, and local investigations that drive impact and effect change in our world.
• Loyalty of subscribers/members to content products and services
• Award-winning story telling that helps improve our communities and makes a difference in our readers’ lives.
• Positive brand recognition and consistency across chosen published channels.
• An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.).
• Website and social media traffic growth.
• Conversion metrics definition and growth.
• Social media positive sentiment metrics.
• Customer feedback and survey data.
• Increases in key search engine keyword rankings.
• Primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.
Education and Qualifications
·Bachelor’s degree in journalism or any other subject in a liberal’s art field from an accredited institution. Education or career experience in technology fields a plus.
·10-15 years of experience as a respected journalism leader, with emphasis on digital content and storytelling platforms
• Experience in high-level decision-making with complex, impactful or sensitive news content.
• Experience working in industries undergoing substantial change and transformation.
• A history of successful leadership, innovation and goal achievement.
• Demonstrated change leader who collaborates and communicates effectively.
• Personal charisma, comfortable with public speaking and a commitment to staff interaction.
• Understanding of the changing media landscape and ability to adapt strategies that address continually changing market and consumer needs and desires.
• Demonstrated strong competitive instincts and intellectual curiosity.
• Demonstrated ability to effectively manage and coordinate in an environment of accountability.
• Demonstrated track record in recruiting a highly successful leadership team highly desirable.
• Experience driving a successful turnaround or transformation highly desirable.
Skills and Specifications
• Proofreading, copy editing, developmental editing, line editing and editing for search engine optimization.
• Excellent communication and writing skills
• Innovative and creative bent of minds.
• Attention to details.
• Ability to work under stress and within deadlines.