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Media Supervisor, Strategy and Activation
ZenithOptimedia
Chicago, IL, United States
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Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Job Description
The Digital Media Supervisor will focus on servicing clients in the creation, execution and monitoring of media plans to secure the best investment options in a variety of mediums that include TV, Radio, Out of Home/Outdoor, and Print to maximize clients’ reach to targeted consumers for an iconic, Chicago-based insurance brand. The ideal candidate for this position will be a thoughtful decision maker who enjoys utilizing technology and data to drive strategy and lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is a fun, energetic, collaborative team that is dedicated to fostering an environment that promotes learning and growth.
Specific Responsibilities:
• Own tactical plan development, recommendation building and negotiations across their respective channels
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Lead and manage negotiations
• Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs
• Collaborate with Technology Activation team on data collection strategies
• Acts as the channel expert for the team, having heavy communication with the marketplace and developing POVs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Responsible for management and development of Associates
• Qualifications
• Bachelor’s degree in marketing, advertising, communications, applied mathematics, consumer insights or related field preferred
• 3+ years of directly related experience
• Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
• Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style
• Willingness to learn and create solutions that challenge the status quo
• Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions
• Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines
• Strong process development skills
• Proven experience in effectively coaching and developing others
• Additional Information
All your information will be kept confidential according to EEO guidelines.