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Data and Attribution Product Marketing Manager
iHeartMedia
New York, NY, United States
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Job Summary:
Data and Attribution Product Marketing Manager
Play a role in the transformation of the radio industry by bringing data insights and digital measurement solutions to market with iHeartMedia’s product and sales organization. As the Data and Attribution Product Marketing Manager, you will be responsible for telling the world and iHeartMedia the story of our products through data. You will be expected to be our advocate and capable of communicating our data product’s features and benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for product launches in conjunction with sales packaging. The successful candidate will have experience creating compelling presentations and programs that increase awareness of the value and capabilities of iHeartMedia to key advertising categories.
Responsibilities:
• Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
• Define marketing strategies, compelling sales stories and creative concepts and translate those into executive-level presentations.
• Responsibility for client-facing marketing communication throughout the go-to-market and selling process
• Assist members of our sales team on calls with prospects and when appropriate to provide deeper perspective into the data product.
• Speak and present both internally and externally to promote the story of our product.
• An understanding of iHeartMedia’s core ad products and the sales process.
• Provide feedback to the product team from sellers and clients
Requirements:
• Be a strong individual contributor
• BA/BS degree or equivalent working experience.
• 4+ Years’ experience in digital marketing, product marketing, and/or product management.
• Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
• Experience directing a design resource to translate data and insights into sales materials
• Demonstrated ability to distill marketing data into insights
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.