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Senior Copywriter
Blackboard Inc.
Washington, DC, United States
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The Senior Copywriter will play a critical role in developing the messaging needed to support the enrollment process.
Content Direction
• Manage the development of content materials from conception through production
• Participate in creative brainstorming sessions and collaboration on creative briefs
• Lead development of unique, strategic messaging themes for each client and incorporate messaging effectively throughout creative and content deliverables
• Collaborate with designers, media analysts, and other internal enrollment experts on the best content approach for each institutional client
• Utilize best practices, and metrics where possible, to provide internal clients with insight and recommendations on content deliverables
Content Development
• Oversee and complete content projects on behalf of Blackboard clients, including (but not limited to):
◦ Microsites and landing page copy
◦ Emails
◦ Digital display ad copy
◦ Paid search copy
◦ Social media assets
◦ Content marketing pieces (infographics, e-books, blogs, video scripts)
• Execute on best practices related to SEO and content marketing
• Incorporate audience insights and marketing data where applicable
• Complete any research needed to inform copy and content pieces including research for blog development and e-books on behalf of the client
• Collaborate on information gathering from subject matter experts including interviews and survey development
Content Marketing/SEO
• Work with Blackboard consultants to conduct in-depth assessments of existing client websites to identify areas for improvement and uncover barriers to organic page ranking as it relates to content
• Research search queries applicable to client websites and provide guidance on keyword lists
• Identify opportunities for content development and asset creation based on keyword ranking
• Guide the development of helpful tools and reports including content calendars, best practices, and audits on behalf of Higher Ed clients
• Develop content for creative materials such as infographics and social media tools as needed to augment content marketing efforts
Professional Qualifications
Required Skills:
• Bachelor's degree required
• 5+ years of copywriting experience in a marketing capacity
• Experience writing for digital media including websites, display ads and paid search
• Strong ability to collaborate with designers and marketing strategists
• Experience developing content marketing pieces that build on search engine optimization (SEO)
• Strong attention to detail, focused on quality
Preferred Skills:
• Degree emphasis in creative writing/English/marketing/design preferred
• Marketing/Ad agency experience a plus
• Thorough understanding of overall marketing strategy, marketing new media techniques, and integrated communications
• Customer success mindset and perspective
• Collaborative individual, with relationship building skills that generate enthusiasm and produce results beyond expectations
• Analytical orientation with strong attention to detail
• Strong written communication skills
• Independent, self-starter with strong prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.
Location/Division: Washington, DC, USA Job Requisition: BB-1956