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Senior Digital Marketing Manager
Hearst Magazines
New York, NY, United States
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Sr Digital Marketing Manager, Fashion/Lux Collection, HDM
As a Senior Digital Marketing Manager across SEVEN of the industry’s leading Lux/Fashion & Lifestyle media brands, you will be responsible for the development of creative and impactful marketing ideas.
Sites include: Harper’s BAZAAR, ELLE, Marie Claire, CR Fashion Book, VERANDA, ELLE Decor and Town & Country.
By bringing digital solutions to life, you will have a direct impact on the revenue of these brands, and participate in the creation of the sales strategy against key clients and categories in the fashion, fitness, and beauty space.
ROLE & RESPONSIBILITIES
• Ideate and develop custom solutions in response to digital RFPs, collaborating with Sales, Editorial, and Planning, to develop a cohesive strategy
• Attend client meetings to present digital opportunities as relevant
• Facilitate turnover of sold digital program to Project Manager
• Stay connected to sold programs throughout the execution phase to ensure quality of execution and program success
• Stay abreast of the marketplace competition and digital innovations
• Proactively develop content ideas to bring to market
REQUIREMENTS
• 4+ years minimum in digital media /marketing, Bachelor's Degree
• Proposal/ RFP writing experience
• Strong PowerPoint, Keynote and Excel required; Photoshop a plus.