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Field Marketing Manager
CenturyLink
King of Prussia, PA, United States
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CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.
Job Summary
The Field Marketing Manager (FMM) is responsible for driving marketing campaigns and programs to increase funnel and ultimately acquire new logos and upsell existing customer accounts. This position will develop and deliver tactics to drive high-touch marketing programs to move prospects and customers through the sales cycle to meet CenturyLink revenue targets. The FMM role will support the CenturyLink Enterprise sales organization in a fast-paced environment that requires both marketing and sales expertise.
Job Description
• Develop and deliver communications tactics that proactively drive marketing programs through planning, execution, and results tracking.
• Ensure awareness, adoption, and participation of marketing campaigns and tools by sales professionals; develop and deliver actions plans for improvement.
• Manage formal feedback loop to provide field input on programs and promotions to product and segment marketing teams.
• Drive lead generation activities to increase lead conversion rates to meet overall revenue targets.
• Track lead generation and program results via SFDC and communicate success rates and/or opportunities to sales and marketing leadership.
• Manage field marketing program budget.
• Participate in sales organization projects and initiatives to provide marketing support and resources.
• Communicate and execute enterprise and industry events to local teams
Qualifications
• Bachelor's Degree or equivalent education, and 6+ years of marketing and/or sales experience
• Proven track record of successfully partnering with sales management
• Experience with developing integrated, multi-touch marketing plans including lead generation
• Enterprise hosting, managed services, SaaS, PaaS and Cloud background with strong solution selling knowledge
• Experience with sales and marketing automation systems Salesforce and Marketo
• Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
• Excellent oral and written communication skills
• Proven ability to excel in a fast-paced environment is extremely important
• Strong team player with a positive attitude
• Travel 20-30%
Preferred:
• Master’s degree
Education
Bachelors or Equivalent
Masters or Equivalent
Alternate Location: US-New Jersey-Edison; US-New York-New York; US-Pennsylvania-King Of Prussia; US-Pennsylvania-Philadelphia; US-Virginia-Herndon
Requisition #: 177427
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website
EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.