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Digital Sales Specialist
TEGNA
Portland, ME, United States
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Job Description
WCSH 6
is seeking a Digital Sales Specialist (DSS) to join our sales team. This position works strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance. The DSS must have expert knowledge of digital marketing including social media, SEO/SEM.
Responsibilities:
• Digital order entry with high level of accuracy.
• Request, update and monitor digital creative scheduling.
• Execute creative development for all digital advertising.
• Manage the startup process for digital campaigns including participation on all campaign onboarding calls.
• Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
• Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance.
• Report monthly metrics and campaign results to the account managers and assist account executives/account managers in interpreting the results to the client.
• Manage and communicate inventory sell through percentages and avails to staff for all digital solutions.
• Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite.
• Work as a liaison with 3rd party vendors (G/O Digital, Collective, Premion).
• Reconcile / audit 3rd party billing (G/O vs WO).
• Attend client campaign recap meetings as the digital fulfillment expert.
• Other duties as assigned by LSM and or DSM.
Job Requirements
Requirements:
• Minimum 2 years of account engagement in a professional, fast paced sales environment.
• Ability to work effective as part of a team and independently.
• Ability to handle multiple tasks and projects effectively under deadline pressure.
• Ability to effectively solve problems.
• Creative and able to adapt quickly to change.
• Position requires strong written and verbal communication skills, as well as strong organization and time management.
• Familiar with SEO, SEM, Social Media, targeted display, mobile and video marketing strategies
• Extensive knowledge of Microsoft Office
• Proven track record of exceeding expectations
WCSH 6offers a competitive benefits package including health, dental, vision, EAP, flexible spending accounts, life insurance, holiday, paid time off, and 401(k). No phone calls please. Due to the volume of resumes received, we are unable to provide updates on the status of individual applications.
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.