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Product Marketing Manager, Small Business Lead
Instagram
Menlo Park, CA, United States
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Over 800 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.
Instagram is looking for a Product Marketing Manager to lead our Small Business initiatives. This person will be responsible for creating our business strategy, managing our go-to-market plans and coordinating a cross-functional team to bring more small businesses to Instagram and help consumers better understand the value they get from these relationships. The ideal candidate will have a multi-disciplinary background—including business strategy, marketing and analytical skills —and be passionate about Instagram and small businesses. This is a full-time position based in our Menlo Park office.
Responsibilities
• Help establish and scale our go-to-market strategy and activations for small and medium businesses on Instagram
• Lead a small team of direct reports and a larger cross-functional business team by building holistic project plans and ensuring accountability across partners
• Collaborate with our marketing, events, PR, and sales teams to create product positioning and materials
• Partner with Facebook sales and marketing teams focused on small and medium businesses to ensure Instagram is thoughtfully integrated into broader company initiatives
• Be the trusted voice of small businesses by surfacing qualitative and quantitative insights to shape product direction, ensure product-market fit and scale adoption
• Catch unanticipated issues that arise along the way and see them through to resolution
Minimum Qualifications
• 8+ years of business strategy, product marketing or marketing experience
• Experience with small and medium businesses and digital marketing
• Ability to create frameworks to evaluate problems and present a recommendation for how to proceed
• Experience setting strategic direction and executing go-to-market plans
• Proven ability to drive and execute global projects
• Communication skills and ability to influence a cross-functional team
• BA/BS degree
Preferred Qualifications
• MBA