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VP/SVP of Consumer Strategy
IMRE
New York, NY, United States
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Overview:
Candidate will be a bold strategist passionate about building fresh integrated brand/product marketing strategies that transform a brands relationship with their customers and drive consumer behavior. Candidate will be equally passionate about elevating the sophistication, ingenuity and effectiveness of our teams’ consumer marketing capabilities and strategy skill sets internally.
Candidate will be an accomplished and experienced consumer marketing innovator with a proven track record of creating and selling meaningful and engaging consumer experiences, especially within digital and social platforms.
Responsibilities:
With a focus on creating disruptive, digital and social media experiences, key responsibilities will include:
• Leading the overall integrated strategy for clients and prospects
• Accountable for innovative audience research and insights
• Strong industry, client and landscape discovery
• Strategic planning process and development of core strategic platform
• Lead an integrated creators team (creative, social, experience, research, analytics, paid media & public relations team members) in ideation, developing and leading execution of internal and external strategies that propel imre forward as an innovator in consumer marketing
Expectations:
• Talk the walk: Support positioning with big, exciting points of view that will generate attention, win business and differentiate imre
• Walk the talk: Deliver strong strategic platforms and keep account teams aligned strategically throughout execution and long-term retainers
• Foster a culture among our employees across three offices of strategic thinking, and innovation and technology appreciation
• Collaborate with all team members who deliver cutting edge creator services to ensure viability and proper execution of strategies
The candidate’s time will be split between billable consumer strategy for existing clients, business development and innovation.
Reporting:
Position reports to the Partner & President