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Associate Manager, Beauty Category Marketing
Time Inc
New York, NY, United States
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Time Inc. (NYSE:TIME) is a leading multi-platform media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as more than 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
The Associate Marketing Managerwill strategize programs for our Beauty advertising partners from the Meredith portfolio of assets. This position plays an integral role in driving ad sales revenue and is responsible for conceiving and communicating creative marketing solutions that leverage the full portfolio of Meredith’s print, digital, native, video and experiential assets.
You will:
• Conceptualize, develop, write, execute and or assist with integrated marketing programs and presentations that meet the objectives of beauty advertisers (e.g., customized programs, advertiser and/or signature brand events, added-value fulfillment, etc.)
• Execute and manage added value executions (eblasts, sweepstakes/contests, OOH, sampling, influencer programs, retail, etc.)
• Manage program and added value merchandise budgets
• Maintain strategic partnerships with outside resources and meet with potential new vendors
• Assist team with proactive, meeting and RFP projects on needed basis
• Stay on top of competitive trends in the beauty marketplace
You are:
• Proven: You have two to three years of experience with developing integrated advertising opportunities across digital, print, mobile, social, tablet, events and retail to maximize advertising revenue.
• Collaborative: You have a flexible, open approach to work. You thrive on building clear efficiencies in unstructured environments.
• A Team Player:You are a self-starter who is also extremely innovative, professional and resourceful. You have exceptional interpersonal skills and people trust you implicitly.
• Thorough: You are highly organized and thoughtful in the way you approach your work.
• Communicative: You are known internally and externally for your excellent sales materials, concise emails and the ability to solve problems quickly and clearly.