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Manager, Brand Marketing and Communications
Amplify
Brooklyn, NY, United States
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Amplify builds innovative and compelling digital educational products that empower teachers and students across the country. We have a long history as the leading innovator in K-12 education - and have been described as the best tech company in education and the best education company in tech. While others try to shrink the learning experience into the technology, we use technology to expand what is possible in real classrooms with real students and teachers.
Amplify works with educators across the country - and about 2 million students. Although we’re a technology company, we don’t believe that our work is over the moment a teacher has a new software license. Instead, it’s just beginning - we work side-by-side with educators and school leaders, fitting our products into the lived reality of classrooms and schools.
Amplify builds innovative and compelling digital educational products that empower teachers and students across the country. We have a long history as the leading innovator in K-12 education – and have been described as the best tech company in education and the best education company in tech.
We are seeking a Manager of Brand Marketing and Communications to manage content for a variety of company-wide marketing and communications projects: the Amplify website, blog, thought leadership pieces, cross-product communications, and customer communications. The Manager, Brand Marketing & Communications will report to the Chief Marketing Officer. This role will often work cross-functionally with the business unit leaders and the Sales, HR, Product, Design, Operations, and Services teams.
Responsibilities:
• Serve as the editor of Amplify.com, overseeing development of new content and regularly updating existing content; in 2018 support the CMO and project manager in driving updates to all copy across the website as part of a web redesign
• Oversee the blog publishing calendar, working with writers across the company (and occasionally outside the company) to develop pieces for the Amplify blog that can also be cross-posted on other channels and media outlets
• Develop cross-product content and campaign materials, including drafting copy based on existing product marketing and shepherding communications through the review process by all relevant stakeholders
• Draft and publish regular newsletters to our customer base, collecting content from different stakeholders, running editorial meetings, and getting stakeholder approval; manage and keep up-to-date segmented email lists of current customers
• Create and own a database of customer advocates and testimonials for every product as well as for cross-product examples and case studies
• Support a new Director/Senior Director of Communications with media research, monitoring, measurement, pitch writing, outreach, and more
• Support executives in publishing thought leadership articles and collateral that can be used on the blog and in content marketing
Basic Qualifications:
• Bachelor’s degree in English, Comparative Literature, Communications, or Journalism
• 2-3 years in marketing or communications
• Strong writer capable of managing and copy-editing content from multiple parties
• Excellent project-management skills and strong attention to detail
• High levels of energy, flexibility, good humor and commitment
Preferred Qualifications:
• Master’s degree in Journalism
• Experience in K-12 education
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.