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Market Development 1 - Marketing Coordinator
Gannett
Mc Lean, VA, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
USA TODAY NETWORK is seeking a smart and intellectually curious individual to join the Strategic Brand Marketing Team.The Marketing
Coordinator will work directly with internal teams and outside agencies to execute on marketing strategies that will help drive digital growth for the USA TODAY NETWORK. The role will be responsible for executing and analyzing marketing campaigns across digital, social and print that tell the NETWORK’s brand story to new users.
Responsibilities:
• Support internal marketing team members to plan and executemarketing campaigns across paid digital channels, including social, display, search and mobile.
• Work with the AdOps team to schedule and traffic all print, digital and social campaigns.
• Partner with internal creative and project management teams to execute on creative briefs.
• Regularly report on campaign performance and create wrap up reports that can be distributed to internal and external stakeholders.
• Create industry and competitive analysis reports that can be distributed to all internal team members.
• Establish relationships with team members in other departments like editorial, analytics and product to understand how the team can help support company-wide initiatives.
Qualifications:
• Bachelor's degree plus 1 year of marketing experience.
• Knowledge and/or experience with SEM, social media and digital campaigns.
• Excellent communications skills.
• Strong organizational, communication, problem solving, multi-tasking and analytical skills.
• Ability to work with deadlines.
• Self-motivator with an excitement to learn new things.
• Basic understanding of Omniture or other analytics tools is a plus.