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Digital Marketing Associate
Forbes
Jersey City, NJ, United States
Job Details - this job has expired, please see similar jobs below
Description
Forbes Media is looking for an analytical and rigorous Digital Marketing Associate to work closely with the Digital Marketing team to achieve subscription and revenue goals. The ideal candidate is data-driven and is responsible for analyzing campaigns and continuously optimizing acquisition and retention programs for Forbes publications in order to grow topline revenue, subscriber engagement, and email list growth.
Key Responsibilities:
• Analyze campaign performance, report on key metrics and provide actionable insights based on available data
• Analyze user and prospect behavior, conversion data and funnel path based on channel source
• Provide support in planning, production and deployment of emails, including creative development, segmentation, HTML coding and testing
• Implement new initiatives including development and execution of behavior-based email triggered campaigns
• Constantly distill lessons-learned from analyses and optimize emails across all aspects including messaging, layout, frequency, personalization, etc to strengthen results
• Perform A/B testing on all campaigns to continually improve performance
• Develop e-mail strategies to drive consistently boost open and click thru rates and revenue
• Benchmark email campaigns against the competitive landscape and bring up new industry best practices
Qualifications:
• 2+ years experience building and executing direct to consumer email campaigns
• Advanced Excel skills and highly proficient in using functions and pivot tables
• Solid understanding of industry best email practice
• Well organized and has strong attention to detail
• Ability to complete campaigns within tight deadlines
• Well versed in online media: email, web, social
• HTML skills a plus