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Senior Analyst, Media Research
ZenithOptimedia
New York, NY, United States
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Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Job Description
Contribute to delivering best-in-class measurement & insight to inform client’s communication strategy
• Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting
• Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news
• Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
• Leverage social listening to define category, consumer, brand and competitive landscapes Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps
•Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior
• Stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client • Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions
• Demonstrated critical thinking and problem solving abilities • Willing and able to learn with a strong ability to multi-task and meet deadlines
• Proven aptitude to be analytical and detail oriented with strong excel skill
Qualifications
3+ Years media research and/or planning experience at an agency or content company. Agency preferred.
•Advanced MS- Word, Excel and PowerPoint proficiency
•Excellent analytical, written and communication skills
•Working knowledge of media research sources and terminology across multiple media sources
•Experience using data and deliverable software across media channels for research purposes, including Nielsen, MRI, GWI, comScore, NetBase, and others.
•Undergraduate degree required, post graduate a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.